In writing about creating credibility with a book, I realized I have TWO standards to go by based on experience, and a caveat.
First, the caveat: A book created for credibility without taking at least a minimum of best practices into account can BACKFIRE, or actually cost you credibility. There are pretty good and painfully amusing examples. When I explain what I consider a “healthy book” just consider those elements NOT being present in the “unhealthy” one, and you’ll understand.
THE LEAD TIME for launching your book will vary depending on your purposes and resources. If you are building a career as an author, it might also depend on whether this is your first book launch or not. The formula for viability as an author is simply books x readers = sales. That explains in part why publishers will tell you the best marketing for your book is always your next book. Continue reading “To Launch “Hard” or “Soft”?”