MANY OF MY CLIENTS are, with their books, seeking to stake a claim on a niche or step up to being an authority in their field. Many already are. Either way, branding is what now sets us apart, and perhaps that’s been true ever since there was no longer a “town doctor.” As we become more and more in number, we need to find ways to differentiate ourselves and ideally, stand out (for good reasons) and be the first to come to mind. Continue reading “Assume Success!”
Assume Success!
