A “Healthy Book” and a “Seasoned Book”

In writing about creating credibility with a book, I realized I have TWO standards to go by based on experience, and a caveat.

First, the caveat: A book created for credibility without taking at least a minimum of best practices into account can BACKFIRE, or actually cost you credibility. There are pretty good and painfully amusing examples. When I explain what I consider a “healthy book” just consider those elements NOT being present in the “unhealthy” one, and you’ll understand.

Continue reading “A “Healthy Book” and a “Seasoned Book””

To Launch “Hard” or “Soft”?

Image (C) Wikimedia Commons

THE LEAD TIME for launching your book will vary depending on your purposes and resources. If you are building a career as an author, it might also depend on whether this is your first book launch or not. The formula for viability as an author is simply books x readers = sales. That explains in part why publishers will tell you the best marketing for your book is always your next book. Continue reading “To Launch “Hard” or “Soft”?”